Aligning your event hosting strategy with your place brand ambitions

The immediate economic value of hosting business or association events, or “mega” consumer events, has long been measured in terms of hotel bookings and incremental spend, but how can the dots be joined between an events hosting strategy and other place objectives. This research report collates learning on how cities and nations are integrating events alongside their broader place strategy, including:

A survey of international place leaders exploring what strategic priorities are in aligning events with their place vision.
Insights from event organisers on how they’re partnering with their host places to deliver long-term impact.
In-depth interviews with place leaders from Auckland, Britain, Christchurch, Ireland, Germany, Glasgow, Madrid, Scotland, Sheffield, and Singapore outlining their approach to event hosting and delivering legacy impact.

Download this report to learn more and to understand how you can leverage events to deliver against your place brand ambitions.

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