According to our most recent place branding survey, the number one area places are looking to improve their collaboration is with their private sector. Your private sector is a core part of the make-up of your place. More than that, they can often be those with the most to gain from your strategy to grow tourism or attract new talent, and of course they can also be an important source of funding for place brand and marketing initiatives.

We reached out to nine of our expert partners to get their insight on how places can improve their strategies to engage their private sector in their vision for their place.

 

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