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UK 2020

Building a flexible place marketing strategy with a strong brand platform

Between Brexit and the COVID-19 pandemic, how are international perceptions of Great Britain faring? We spoke with Dan Ramsay, the new director of the GREAT Britain campaign, to discover what the future is for the GREAT brand platform and what the key is to the campaign’s longevity.

Destination Marketing Investment Promotion Place Branding

Opinion Piece Trends & Ideas

People make places: rebuilding from the inside out

Understanding how we can build on community goodwill will be critical for authentic and resilient recovery. Power to Change, an independent trust that supports community businesses in England, shares lessons from some of England’s most innovative community leaders to understand how places around the world can work more effectively with their community as we rebuild.

Advocacy Citizen Engagement

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