Collaboration is key to success in place branding. If you’re able to find a common ground and a common way of working, you can increase the impact of your strategies significantly - and create a more resilient future for your place. But what should you be keeping in mind to promote better collaborative partnerships?

People are places, and places are people – but residents often have the quietest voice at the stakeholder table. But how can we change this? What can we do to dig deeper, to go further with our approaches, to drive higher and more meaningful engagement?

The ultimate objective of any place brand or marketing initiative is to deliver benefits for the citizens of that nation, city, or place. And of course, a place brand is more than the sum of its geography and physical attractions, a place brand reflects its people. This White Paper will explore how place brand and marketing teams are ensuring that the citizen’s voice is heard and is influential in the development of place brand and marketing strategies.  Through case studies and expert comment, this Report will explore how places are consulting with citizens, engaging citizens in the promotion of the place brand, and measuring the impact of their work through citizen feedback.

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Whilst the impact of the pandemic is ongoing, the 2021 Survey has been able to look back on the past year and forward to the next, to explore the longer-term changes this is bringing to the practice of place branding and marketing for cities, regions, and nations around the world.

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