People & Places: Putting your citizens front and centre

Citizen engagement is one of the foundational pillars of a place brand strategy. You can choose to run a destination marketing or investment promotion campaign without consulting your citizens, but there is no long-term success for a place brand strategy without community buy-in. People are places, and places are people – but residents often have the quietest voice at the stakeholder table.

But how can we change this? What can we do to dig deeper, to go further with our approaches, to drive higher and more meaningful engagement?

Bringing together years of both our own experience and that of leading experts, we’ve collated thought leadership, innovative case studies, and inspiring quotes, to help you address your key challenges and to restructure your citizen engagement strategies to drive long-term success.