For Helsinki, one of the biggest challenges in attracting foreign talent has been rather low awareness of the city globally. To showcase the best of their city and to attract the talent they need, they launched a new values-driven campaign: 'Helsinki Freedom.'
The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
Learn about the City of Helsinki and Helsinki Marketing's entry for Best Citizen Engagement
Entered by City of Helsinki
No more items to load
Load moreAn error occurred trying to play the stream. Please reload the page and try again.
Close
