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Asia

  
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            What Works
        
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    So Sri Lanka Through The Eyes Of A Native
  
        Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.

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            Cultural HeritageDestination MarketingSocial MediaTourism
        
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    Take Another Look – Azerbaijan Country Re-brand
  
        What do you think of Azerbaijan? If you’re picturing oil fields, an ex-Soviet state, or even a recent Eurovision contestant, you’re not alone. So how do you encourage people to take a second look and rediscover the wonder of a hugely diverse country?

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            What Works
        
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    Irkutsk City Brand Best Use of Design Highly Commended
  
          How did Irkutsk City launch a new brand design identity - and what was the strategic thinking behind it?
Entered by Institute for Identity 
Buy the Awards Showcase Book, FIND OUT MORE 

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            Design
        
            17th January 2019 UTC
                      
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            What Works
        
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    Visit Tatarstan - Best Place Brand Strategy 2016 Award Finalist
  
          Entered by INSTID and Centre for Development of Tourism, Ministry for Tourism, Republic of Tatarstan, Russia

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            Place Branding
        
            14th February 2017 UTC
                      
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            What Works
        
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    Dong Thap Province- Best Place Brand Strategy 2016 Award Finalist
  
          Entered by Say Cheese Events and Communications

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            Place Branding
        
            14th February 2017 UTC

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