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30th July 2018

Interview with Adriana Campelo, Chief Resilience Officer, City of Salvador

In The Spotlight

We caught up with Adriana Campelo, Chief Resilience Officer for the City of Salvador to discover how place branding intersects with resilience.

CNP: How do you see the relationship between the perceived values of a city, region or nation and the place brand?

AC: The place brand should reflect and communicate the city, region or nation values. The brand is an artefact to communicate place values to all citizens and visitors.

The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.

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Interview with Adriana Campelo, Chief Resilience Officer, City of Salvador

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Interview with Adriana Campelo, Chief Resilience Officer, City of Salvador

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Related content

Keep calm and carry on: Why place branding is vital in an era of artificial intelligence

Behind the launch of Oslo&Co

The Gold Coast: Building a place brand strategy from the ground up

Five places investing in cultural and community vibrancy

When event hosting puts your place on the map

Lead with culture, follow with metrics, says New Orleans & CO’s Walt Leger III

An A-Z of place branding and marketing excellence

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