By Tom Starr, Vice President of Global Destinations, Hospitality, Amadeus

Today’s travel industry is evolving rapidly, and destination marketing organisations (DMOs) and convention and visitors’ bureaus (CVBs) are more mindful than ever of the economic, social and environmental factors shaping tourism development, and must take a comprehensive approach to managing all facets of a destination. Key to developing strategies and building strong advocacy for a DMO or CVB is grasping the true economic impact of destination marketing to prioritize attracting visitors who will meaningfully contribute to the destination’s well-being.

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