Billy Nungesser, Lieutenant Governor of Louisiana

The economic and tourism development team in New Orleans are collaborating to create a more balanced place economy. Discover what the secret is to their successful collaboration as GNO Inc's Josh Tatum and New Orleans & Co's Kevin Ferguson outline their strategy in more detail.

Victoria Isley, President & CEO, Explore Asheville

Chris Lane, President & CEO, Economic Development Regina

David Ferreira, Manager, City Marketing and Brand Research, City of Mississauga

Peter Frosch, CEO, Greater MSP [Minneapolis - Saint Paul Regional Economic Development partnership]

Melvin Tennant, President & CEO, Meet Minneapolis

Deana Ivey, President, Nashville Convention & Visitors Corp

Scott Cuthbertson, President & CEO, Economic Development Corporation of Utah [EDCUtah]

Kyle Edmiston, President & CEO, Visit Lake Charles

Victor Hoskins, President & CEO, Fairfax County Economic Development Authority

Angela Val, President & CEO, VISIT PHILADELPHIA

Andrew Grossmann, Director of Destination Development, Colorado Tourism Office

Darren Reeder, President & CEO, Tourism Industry Association of Alberta (TIAA)

Denise Desatnick, VP Marketing and Research, Economic Development Partnership of North Carolina

Anita Cassidy, Executive Director, Burlington Economic Development

Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.

How can you utilise data insight to benchmark your destination's performance against your comp-set and industry standards? Zartico's Ted Sullivan shares learnings from data gathered by Zartico from over 250 cities across the US and Canada.

Fourth Economy's Nicole Muise-Kielkucki shares the five core strategies that places are embracing as they lean into placemaking as an economic development strategy and what you can do to improve and grow your quality of life place assets.

How is an effort to develop great places and quality of life supporting Indiana's ability to attract corporate HQs, thousands of new residents, and an explosion of tourism? Discover how you can transform your own place with this best practice case study.

Discover new research from Ipsos into perceptions of the USA's mid-tier cities, and what are the factors that drive the strongest results for city brand and marketing organisations.

Today’s experience junkie travellers are searching for the richness, flavours and textures of destinations, which many times are embodied in the communities and cultures of a place. Joe Veneto, Veneto Collaboratory, explores how the stories and people of a place provide the ingredients to design and develop unforgettable experiences for travellers.

Mark Anthony Thomas, President & CEO, Greater Baltimore Committee

It has never been more important for DMOs and EDCs to work together to reach talented individuals. Dariel Curren, EVP at Development Counsellors International, joined us at City Nation Place Americas to unpack the results of their 2023 research study 'Talent Wars' and explore how you can work collaboratively to raise the profile of your destination to live and work when marketing to visitors.

Understanding the perspectives of different target audiences is central to a successful city brand strategy. Listen in to hear insights from the Brand Finance City Index on what is driving reputation and consideration from Gen Z to Boomers and from around the world.

As destination organisations globally are increasingly looking inward at stakeholders and residents, they’re addressing what organisational changes are needed to support a shared “social licence” for tourism. Simpleview's David Peacock talks about the importance of having a local voice in destination marketing, and answers your burning questions about community engagement and resident sentiment.

So often the focus of a place branding project is on communicating the brand's central idea externally, and the most important part of a place – its built environment – can be forgotten or overshadowed. CivicBrand's Brisa Byford and Layne Ferguson explore how you can infuse your brand's story into the built environment - told through the lens of a place branding project in High Point, North Carolina.

Discover the essential road map to 'future focused' place branding, as Miles Partnership's Sara Meaney and Jordan Kuglitsch share research and trends that are driving destination branding to refocus on community values.

We're in the golden age of tourism and placemaking data. Hear from Adara's Leroy Bridges and the destination pros who have it all figured out.

Chris McLeod, VP Global Marketing & Communications, Edmonton Global

Royce Chwin, President & CEO, Destination Vancouver