By VisitScotland

As guardians of Scotland’s destination brand and responsible for driving visitor economy, the team needed to leverage the emotive storytelling power of multimedia to bring their place to life for prospective visitors all over the world. But with fierce competition from other countries for travellers' attention, it’s a very noisy world out there. So, how could they hit the right notes?

They needed to develop a sonic signature – ensuring it felt distinctively Scottish and providing the flexibility required to work across formats, channels and markets. Audio can stir the senses, sway emotions and influence behaviours. It is often an essential part of a creative arsenal and communication strategy.