The death of traditional place branding: Why today's research based on yesterday's data can no longer guide cities, regions, and countries through uncertainty
By Caio Esteves, Managing Partner, N/LF
There are various explanations for the emergence of cities. Personally, I quite like the idea of us being domesticated by wheat. According to this perspective, when we abandoned nomadic lifestyles to cultivate crops, by domesticating wheat, we ended up domesticating ourselves. This event, known as the Agricultural Revolution, occurred around 10,000 BCE, although there's some debate about the exact date.
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