Entered by Marketing Sheffield

Sheffield is the second greenest city in the world by percentage greenspace within its boundary, at a whopping 61%. With world-cup level downhill mountain biking trails and world-class boulder ‘problems’ on gritstone edges and indoor climbing walls (all within the city limits) - not to mention the walking and running in the Peak District and over 800 parks and managed greenspaces, and five rivers – Sheffield is rightly nicknamed 'The Outdoor City'.

But for locals, residents, and businesses who predominantly associate Sheffield with the city centre, how do you embody what a city stands for in a way that people can tangibly touch, feel, and experience first-hand, without having to go further than a square mile from the central train station?