As we gear up to the 9^th City Nation Place Americas conference, taking place in Ottawa on May 21^st & 22^nd, we’ve been surveying place leaders across the USA and Canada to provide a better understanding of where they are currently focusing their attention and what challenges they face. With just under 60 responses, 44% of which were from place leaders [defined as Mayors, or President/CEOs of their organisations] and 39% as representing the strategic leadership team, this survey provides a fascinating picture of priorities.

How much progress is being made towards a place-led, unifying narrative and brand?

We often talk about the opportunities and challenges of developing a single place brand identity and narrative for your city, region, or state. This requires collaboration, but also fosters improved collaboration, and a consistent way of talking about your place can deliver more impact in a world where there are so many messages and marketing campaigns. 19% of our respondents stated that they have a single narrative used by all stakeholders across resident communications destination marketing to attract visitors, talent, investment, business, and events, whilst 37% are working collaboratively towards developing one.

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