By Wesgro

In 2020, the Western Cape accounted for nearly 40% of South Africa’s agricultural exports. Despite this positive achievement, the region mirrored the country’s broader export challenges, with growth slowing and economic momentum stalling.

Recognising the need to regain traction coupled with the request from local exporters for increased marketing support, Wesgro, launched a dedicated region of origin exports campaign called ‘Made in the Cape’, to complement the www.CapeTradePortal.com - a digital platform designed to promote the region’s export industry, and connect global buyers with local sellers of products and services.