You have been the CEO of Tahiti Tourisme for 3 years – what’s the best thing about your role and what have you found to be the greatest challenge since you joined?

With governmental changes we had several Ministers of Tourism in 3 years, so that created certain challenges with the differences in vision, but we have now reached a stability that is much more conducive to looking forward and we are very happy about that. By far the best part of my job is working with a dynamic and motivated team that comes to work every day eager to promote their destination and share their culture. That, and my office is in Tahiti... ;-)

What do you see as the key difference between place branding and place marketing?

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