Entered by City of Helsinki

The City of Helsinki adopted a new brand strategy and identity in June 2017 in conjunction with a thorough reform of the City organization. One of the new brand identity spearheads was the new My Helsinki concept and it’s website, which needed to be in line with the changes Helsinki’s city marketing strategy. The aim was to further enhance Helsinki’s international visibility and appeal, as well as to make it easier to find Helsinki’s services and offerings. 

MyHelsinki.fi brings together content about the city’s aspirational and experiential offerings and business opportunities. This represented a strategic change from previous tourist-focused VisitHelsinki campaigns. MyHelsinki.fi is “from locals to locals”: all content and recommendations on the site are made by locals, and besides visitors, is also relevant and aimed at themselves.