Entered by Copenhagen Capacity

Globally, competition is strong between capitals and metropoles to increase growth, and investments and attract international talent. As a step towards increasing the competitiveness of our metropole, the ' Greater Copenhagen’ collaboration was conceived. This two-nation partnership between Eastern Denmark and Southern Sweden unites 79 municipalities in creating a metropolis of 4 million people under one name with the vision of making Greater Copenhagen the leading international hub for investment and knowledge. 

We had to address the fact that Greater Copenhagen lacked the reputation and awareness to make it top-of-mind as a business location and to find a new way to market our two-nation metropolis as a great place for business. The strategy builds on the belief that we are stronger together than as individual regions and municipalities, and by uniting our efforts we can market our metropolis with greater international impact.