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11th January 2022

Five steps for any destination looking to attract MICE travel in 2022

Partner Content Strategy Toolbox

By Danny Cohanpour, Chief Executive Officer, Trove Tourism Development Advisors

Meetings, incentives, conferences, and exhibitions (MICE) travel is expected to achieve major growth in 2022 as global travel restrictions normalize and business conferences continue to get back on the calendar. According to Allied Market Research, the Global MICE Industry is expected to Reach $1,337.4 Billion by 2028.

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Five steps for any destination looking to attract MICE travel in 2022

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