Entered by Winnipeg Economic Development and Tourism

As a mid-sized city in the centre of Canada, far away from big centres like MTV (Montreal, Toronto, Vancouver) and with plenty of competition in the business events space, Winnipeg needs to standout with unexpected campaigns. So, when it comes to telling Winnipeg’s business events story, the team like to get a bit cheeky.

Instead of leaning into regular voice over videos that highlight event spaces, along with a website that simply lists venues with photos and specs, the team turn both business events managers and Winnipeg venues into stars in their own right. This is what Winnipeg+ – “the best in business events television” – is all about. By paying homage (satirising!) programs like Below Deck, Succession and Hallmark films, the team showcase their world-class venues while introducing their sales team to prospective clients.