“We view ourselves as stewards of our community” says L.A. Tourism’s Adam Burke
Los Angeles is arguably one of the biggest city brands in the world – there are few who won’t have some preconceived perceptions of either Hollywood or the City of Angels. And in the run-up to the 2028 Olympic Games, the spotlight is on Los Angeles to ensure that mega-events deliver a regenerative, long-lasting impact for local communities. Before he joins us in Pittsburgh for City Nation Place Americas on May 11-12th, Adam Burke, CEO of Los Angeles Tourism & Convention Board, shares how they’re collaborating with stakeholders across the city to deliver a greater quality of life for their residents.
Los Angeles is in the midst of an unprecedented line-up of major events – culminating with the Summer Olympics in 2028. What’s the key to making sure that these events deliver a lasting legacy for the city?
Well, first of all, it takes an incredible amount of public-private collaboration to successfully bid on and host these mega events. We’re extremely grateful that – as a result of community-wide effort – we’re celebrating a decade of sporting events unlike anything I’ve seen before. In fact, from 2017 to 2022 alone, L.A. will have hosted the All-Star Game for the NBA, MLB, NHL, and MLS.
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