By Visit Myrtle Beach, Myrtle Beach Area CVB

For many families with autistic or neurodiverse loved ones, travel isn’t just challenging—it often feels impossible. In fact, research from Autism Travel revealed that 87% of autism families do not travel, largely due to sensory sensitivities, a lack of accommodations, and fear of stigma. Yet, 93% say they would travel if destinations were more inclusive. Visit Myrtle Beach recognised both a deep need and an extraordinary opportunity: to remove these barriers and become a destination that truly welcomes everyBODY.

While Myrtle Beach has long been known for its family-friendly appeal, there was a growing awareness that "family-friendly" must also mean inclusive of all families—regardless of sensory or accessibility needs. In response, the destination launched ‘The Beach is for everyBODY’ - a campaign that went beyond messaging to deliver real change. From business training and media partnerships to tools like children’s books, digital hubs, and a nationally streamed docuseries, the initiative addressed the core reasons families weren’t travelling and helped turn fear into freedom.