Ten essential lessons all places should learn from a year of COVID-19
Just about a year ago, we released an article looking at how DMOs and EDOs were already evolving their roles to support their communities during COVID-19. Looking back, it’s staggering to see how quickly we were able to turn our activities around. Certainly, at the time it felt like we were all six steps behind and running to keep up, but it’s worth acknowledging how much we did manage to achieve.
However, there’s still a long road ahead of us. What learnings from the past year will continue to shape and evolve place branding and marketing strategies as we plan for the future? We reached out to our Expert partners to understand what they considered essential lessons for destination marketing and economic development teams around the world.
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