Entered by Stadtgemeinde Kapfenberg

Kapfenberg, a city of 22,000 in Styria, Austria, has a rich industrial heritage dating back to the 15th century, known primarily for high-tech steel production. While this legacy has fostered a strong work ethic, it has also cemented a perception of Kapfenberg as a male-dominated, backward-looking “worker’s village.”

As the city approaches its 100th anniversary, redefining and modernising a collective identity became essential. The team at Stadtgemeinde Kapfenberg aimed to shift local pride from its historical roots to a forward-looking vision, fostering ‘city-esteem’ where residents view Kapfenberg not just as a place of work, but as a vibrant, progressive community.