Interview with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau
Graham Cross
Business Development Director, Chiltern Railways
We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, to understand the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial. How does he see the connection between tourism and economic development? What does he think is the key to great place branding?
CNP: If you could summarise the skills that every executive involved in place branding needs to acquire in just three words, which words would you choose?
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