Interview with Inga Hlín Pálsdóttir, Director, Visit Iceland & Creative Industries at Promote Iceland
Inga Hlín Pálsdóttir, Director, Visit Iceland & Creative Industries at Promote Iceland, shared her place branding expertise with us.
What do you see as the key difference between place branding and place marketing?
Place branding is about deciding and finding out who you are and what you want to be known for in a close cooperation with all stakeholders. Place marketing is communicating who you are towards these goals.
What, in your view, are three key reasons for cities, nations or regions to implement a place brand strategy?
It's great to see that you're enjoying our content.
You've already read one article this month. Please sign in or create an account to continue reading - it's completely free and will only take a minute!
Thank you for using City Nation Place!
To access please sign in
