Entered by Future Humber

Humber is a place of big skies, major industry, global significance and bold ambition. Yet for years, its story wasn’t being told or worse was being misunderstood. Despite holding the UK’s greatest decarbonisation opportunity and attracting over £72bn investment in the past decade, Humber’s identity was clouded by legacy confusion, four local authorities, and two devolution areas.

Stakeholders told the team that they wanted clarity, confidence and a story they could share with pride. Investors saw the opportunity but not the identity. So, they listened. From townhall workshops to boardroom conversations, voices from across Humber helped shape a new way forward.