Learn more about Enterprise Estonia's Best Use of Design strategy.
Entered by Enterprise Estonia
Estonia’s first country brand concept, “Welcome to Estonia”, was launched in 2002. Due to the nature of the message, it was used mainly by the tourism industry. Since 2002, Estonia has made a huge leap forward, becoming one of the most digitally advanced countries in the world and it was evident that the simple invitation was not cutting it any more. A study in 2015 showed that only 2% of exporting businesses had used the logo. At the same time, different sectors, both private and public, were in dire need of messages and materials to promote the country abroad. A broader and more unified brand platform was called for. The project was assigned to the Estonian Design Team — a collaborative task force comprised of the best Estonian design and communication professionals - who were able to develop the new brand platform and corresponding visual identity system in just 6 months - https://brand.estonia.ee/To access please sign in.