Eight citizen engagement ideas to help enhance your place brand strategy
For your place brand strategy to be successful, citizen engagement should be a continuous and integral focus in your strategic decision-making. A place is its people – and engaging your community is essential to ensuring that your residents see themselves reflected in your strategy. On top of engaging with your citizens before launching a new place brand strategy, it is crucial that this relationship is continued throughout your place branding journey to monitor and evaluate the effectiveness of your strategy.
We asked our Expert Partners why they believe cities, regions, and nations should adopt a more strategic and integrated approach to citizen engagement and what their top piece of advice is for places looking to take this to the next level.
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