Boomerang Greensboro

Entered by Action Greensboro

Twenty years ago, Greensboro, North Carolina was faced with a dwindling population of young people, job loss, and an identity crisis. The moniker "Greens-boring" clung to the city like an unwanted shadow, scaring off potential residents and employers.

Fast-forward to 2019, and Greensboro stood at a crossroads. The silver-haired population was burgeoning, while the under 45 demographic held steady. Yet, change was brewing. Employers were sniffing out real estate opportunities, and city visionaries were conjuring up green spaces and arts venues.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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