By Danny Guerrero, CEO & Founder, The Culturist Group

For many place marketers in ethnically diverse places, the challenge of creating and communicating inclusivity is often guided by demographic considerations first. However, recent research from both Expedia Group's "Journeys for All" and "The Future of Travel" studies, a project supported by The Culturist Group, reveals that place marketers must transcend the limitations of demographic categorisation to foster genuine belonging among increasingly diverse travellers through shared emotions, values, and cultural relevance.

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