Writing a great brief leads to a richer partnership. Here’s what you could be missing.
Clear communication is essential to any successful partnership – even more so when you’re working with external parties. Four of our expert partners shared their thoughts on how you could write a good brief to explain the challenge or project you want to tackle, putting you on the best footing for a partnership with an agency or consultancy.
Taking the time to write a brief decreases the chances for miscommunication and creates a common reference point for all parties.
Please write a brief.
Most clients don’t put pen to paper (or fingers to keyboard) to articulate their needs. Briefings are too often verbal or informal emails with no supporting documentation or research. It’s up to the consultant to ask the right questions and take good notes. This doesn’t allow for both parties to have a common document to act as reference throughout the process as a reality/scope check.
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