World Cup Campaign

World Cup Campaign

Learn about Croatia National Tourist Board's entry for Best Communication Strategy 

Entered by Croatia National Tourist Board 

The Croatia National Tourist Board [CNTB] is responsible for promoting and creating the identity, and enhancing the reputation of Croatian tourism. The CNTB is also tasked with educating consumers about the destination and delivering a fair distribution of tourism throughout the region. One of the biggest challenges is that most travel consideration to Croatia is linked to the coast and limited to high season, with little understanding of the immense variety available throughout country and the shoulder, pre and post-season opportunity.

Missed the event in person? Don't worry...

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