Work in Estonia’s first US talent campaign

Work in Estonia’s first US talent campaign

Entered by: Work in Estonia

Estonia leads Europe in startups per capita, but its tech sector is growing beyond what the local talent pool can support. International specialists are essential to what comes next.

In 2026, Work in Estonia turned to the world’s largest and most competitive talent market: the United States. The team targeted tech professionals aged 23-45 across New York, San Francisco, Seattle, Austin, Boston, and Houston, where Estonia was still largely unknown as a place to build a career and a life.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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