Entered by Croatia National Tourist Board

For years, national tourism marketing, including Croatia’s, often presented destinations through postcard-like imagery: beautiful, highly polished visual montages designed to showcase the country at its most picturesque.

The Croatian National Tourist Board aimed to move beyond this familiar visual language and strategically reposition Croatia as a year-round, premium destination, with a richer and more distinctive identity built around cultural heritage, gastronomy, vibrant cities, nautical experiences, and authentic lifestyle.