Entered by: Helsinki Partners

Senior tech, AI, and deep tech talent is scarce. Such professionals can choose where they work, yet every city competing for them makes a similar case: jobs, infrastructure, quality of life.

Helsinki has real substance behind its position as the capital of the world’s happiest country, but substance alone does not move people. A ranking is not something anyone can walk through or experience for themselves. With a 2027 target to grow international talent by around 20% versus 2024, Helsinki Partners needed a campaign that made Helsinki’s advantage tangible and relevant to this highly sought-after audience, rather than a familiar destination message.