Digital nomads aren’t a new concept. Indeed, many have been making it work for years prior to the pandemic. However, the pandemic brought remote working into the spotlight and suddenly, a significant portion of the workforce has woken up to the realisation that they can work from anywhere – and an increasing number are starting to take that to the next level.

Of course, there’s a lot to be gained as a destination as well. Digital nomads stay longer, explore deeper, and spend more than a more traditional tourist, sitting perfectly at the intersection between visitor and resident. This market became particularly attractive during lockdown, and a number of destinations turned to promoting themselves as the perfect location for remote work. Here are six ways that places put the focus on digital nomads over the past two years, and what makes their campaign stand out from the crowd…

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