What is it that makes your citizens proud?

What is it that makes someone proud of where they live? Our partners at Ipsos reached out to six different countries around the world to understand what attributes their citizens are most proud of, and how their perspective varies from the national level to the local.

During the survey, individuals were asked to select up to three factors that they consider themselves most proud of in regard to their nation and their city: sustainability efforts; sports teams; natural beauty; food and culture; history; exciting events and activities; the people; music, art, and entertainment; contributions to science and technology; and how it’s governed.


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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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