Using great storytelling to elevate your destination brand
By Gary Bryant, Executive Director, Strategy, Landor & Fitch
As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. But how destinations present their brands will be fundamental to how well they recover, and at Landor & Fitch we believe that the brands that find and tell their story effectively will be those that can bounce back strongest. However, it can be difficult to tell a truly engaging story across multiple channels, so how can destination brands get it right?
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