The Importance of Tracking the Impact of Brand Strategy
One of the most pressing issues that place brand strategists need to deal with is the increasing interest in the impact of their strategies on the places where they work, particularly from brand stakeholders, politicians and the media.
This is a subject that our consultants team is increasingly having to address from our clients, and we believe this will continue to be a major consideration for individuals and organisations funding the preparation, implementation and management of place and destination brand strategies.
So, how is this consideration manifesting itself?
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