The doggy route to happiness: The world’s first sightseeing route for dogs

The doggy route to happiness: The world’s first sightseeing route for dogs

Entered by Helsinki Partners

In 2025, and for the eighth consecutive year, Finland topped the World Happiness Report as the world’s happiest country. Helsinki had been the capital of the happiest country for nearly a decade.

But after so many years of the same headline, “happiest” risked becoming a statistic people read about rather than something that was felt and lived. The city needed a way to bring its values to life in a way people could genuinely experience.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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