Sports City USA™: Where greatness grows

Sports City USA™: Where greatness grows

Entered by Visit Frisco

Frisco spent forty years turning farmland into a healthy, vibrant ecosystem fuelled by sport at every level.

From some 6,000 residents in 1990, today there are 245,000+ people who call Frisco home. The Dallas Cowboys and the PGA of America are headquartered here; FC Dallas, the Dallas Stars, and the Frisco RoughRiders play here; FC Dallas Stadium was an official FIFA World Cup 2026™ Base Camp Training Site. High school football fills Ford Centre at The Star, youth tournaments run at Fieldhouse USA and Warren Sports Complex, kids train at Kurt Thomas Gymnastics.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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