Entered by Brand Scotland

Scotland competes globally for students, talent, visitors, and business in an increasingly competitive marketplace. While the country enjoys a strong international reputation, converting awareness into action remains a significant challenge.

In 2023/24, international student enrolments fell by 12% due to tighter visa restrictions and growing global competition, resulting in more than 10,000 fewer students at Scottish institutions. More than half of Scotland's universities reported financial deficits, highlighting the importance of reversing this decline given the economic, research, and talent benefits international students bring.