We caught up with Mitch Whitten, Executive Vice President for Marketing & Strategy of Visit Fort Worth, to explore how Fort Worth developed and implemented an event-based marketing strategy to promote their place brand.

---

CNP: If you could summarise the skills that every executive involved in place branding needs to acquire in just three words, which words would you choose? 
MW:  Vision and inclusion.

CNP: Why would you say that it’s important to keep up with how other cities, regions and nations are approaching the branding and marketing strategy for their place?
MW:  We learn so much from each other and we need to be original. We draw strength and encouragement from our colleagues around the nation and world.

CNP: Why do you think it’s important that those involved in tourism promotion, economic development, investment promotion and talent attraction work more collaboratively? 
MW:  Between attracting visitors and luring corporations, there is the hard work of building a destination that values business and creativity. The stakes in economic development are high. This is not just because of competition. The price of inaction is falling behind.

It's great to see that you're enjoying our content.

You've already read one article this month. Please sign in or create an account to continue reading - it's completely free and will only take a minute!

Thank you for using City Nation Place!

To access please sign in