Entered by Helsinki Partners

Helsinki has a strong global story to tell: it is the capital of the world's happiest country, known for quality of life, trust, functionality, nature, design, and a distinctive understated culture. The challenge is making that story feel fresh and culturally relevant in markets where Helsinki competes for attention with much larger and better-known cities.

With limited resources, Helsinki cannot rely on media weight alone. It needs to earn attention by being quicker, sharper, and more distinctive.