Entered by: Invest Puerto Rico

The world knows Puerto Rico for its culture and music, not for the $53 billion in biopharmaceuticals exported each year, or the eight of the world's fifteen best-selling medicines it manufactures.

But in February 2026, Invest Puerto Rico had an unexpected opportunity to cast a wider net and engage audiences who wouldn’t typically encounter this dimension of the Puerto Rico brand: Bad Bunny was selected to headline the Super Bowl halftime show.