Entered by Destination Plymouth

Plymouth’s remarkable history of exploration — from Charles Darwin to Dame Ellen MacArthur — has earned it the nickname ‘Britain’s Ocean City’. But this celebrated heritage only told part of the story.

With a £9 billion regeneration pipeline underway and 25,000 new jobs to fill in the next decade, the city needed a brand that went beyond tourism: one that would raise its profile, instil local pride, and crucially attract talent to live, work and build a future in Plymouth.