Entered by: WESGRO

South Africa’s economy depends on exports. The Western Cape (one of South Africa’s nine provinces) is one of its economic powerhouses - comprising around 15% of its GDP. It contributes almost 40% of national agricultural and agri-processing exports - which amounts to tens of billions of Rands each year. But over the past five years global, economic, and infrastructural issues have seen a dip in export growth on both a national and regional scale.

COVID-19 only added fuel to the fire - and the Western Cape was facing a real threat of economic stagnation. Furthermore, following a series of surveys and workshops with local exporters, research indicated that local exporters wanted and needed marketing support in promoting proudly ‘Made in the Cape’ products abroad.