LuXembourg: 10 years, 10 letters

LuXembourg: 10 years, 10 letters

Entered by LuXembourg – Let’s Make It Happen – Ministry of the Economy

In 2026, LuXembourg – Let’s Make It Happen (LMIH) marked ten years of coordinated efforts to promote Luxembourg and strengthen its international profile.

Despite its small size, Luxembourg is one of the world’s most internationally diverse countries, bringing together around 180 nationalities. Many people first encounter the country through work, study, or professional opportunities, and their daily lives may remain centred on the capital and familiar routines.

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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