Entered by Calgary Economic Development

Calgary has always been a can-do city: a place where ambitious people turn big ideas into action. But In 2024, only 49% of business leaders and talent viewed Calgary as having a diverse economy. Just 71% of business leaders believed they could prosper here, and 54% of talent would consider relocating. The story being told about Calgary wasn’t reflecting its can-do spirit.

Research revealed an appetite for change, and the Blue Sky City brand that launched in 2024 positioned Calgary as the city of unexpected possibility. As one of the organisations who helped usher this brand in, Calgary Economic Development had to make it real for their own audiences – business leaders and talent – and make Calgary the easiest “yes.”